Allen James Dorley III A.C.S.M.

CEO, Co-Founder, Owner

JamieJamie Dorley has been involved in the natural health field in a variety of capacities for over twenty years. Holding a Bachelor of Science degree from Slippery Rock University in community health, and certification from the American College of Sports medicine as a certified trainer, Jamie's career includes having counseled and coached athletes, executives, and school teams, and many years serving as a sales executive and formulator for several national nutritional and sports supplement companies. As co-founder with Dr James Winer of Nutritional Frontiers, Jamie is the current CEO and  oversees the formulation and distribution of premium therapeutic quality nutritional supplements through health professionals nationwide. His expertise is highly valued by the many patients whom he has helped with a wide variety of health challenges since joining the staff of Winer Wellness Center in 2007.

• Personal Trainer
• Speaker
• Consultant
• Sales Manager
• Educator
• Radio Host
• Champion Bodybuilder
• Education


1986-1991 B.S. Community Health; Slippery Rock University, Slipper Rock, Pa.


2012 A4M American Academy of Anti-Aging Medicine Certified Lifestyle Education

2010 N.R.T.  Nutrition Response Testing

2005 N.M.C. Nutrition Masters Course

1995 Strength and Conditioning Washington Redskins

1994 A.C.S.M. Health and Fitness Instruction and Personal Training


American Academy of Anti-Aging Medicine

Clinical Experience

2008-Present CEO and Co-Founder of Nutritional Frontiers

2007-Present Certified Lifestyle Educator Winer Wellness Center

1994-Present Certified Personal Trainer

Speaking Engagements

2009-2013 Presented at Nutritional Frontiers Professional Training Events

2008-2013 Presented at Wellness Week each year 5 weeks of events, March Madness, Spring Fling, Summer Splash, Fall Fiesta and Winter Wonderland

2008-2013 Presented at Wagner Wellness Events and Women’s Wellness Day

2004-2008 NMC Nutrition Masters Series presented all 10 topics to groups of 25 healthcare professionals Blood Sugar, Detox, Body Comp, GI, Joint, Mood, Stress, Sleep, Cardiovascular, Hormones

2002-2005 Patient Workshops- Bone Health, GI, Detox, Weight Loss and Inflammation

Radio Appearance

2008-Present The Holistic Truth Radio,

2003-2007 Health Breakthroughs

Personal/Professional Achievement

2008-Present   Co-Founded Nutritional Frontiers LLC

2005-2008 Top District in Sales Growth Metagenics

2005 Promoted to District Sales Manager Metagenics

2003-2004 Top Sales Growth Metagenics

1998 Promoted to International Sales Manager Achieve Total Fitness

1996 Promoted to National Sales Manager Achieve Total Fitness

1993 NPC Mr. Pennsylvania Bodybuilding 5th Place Middleweight

1993 NPC TV Classic Bodybuilding National Qualifier 1st Place Middleweight

1991 NPC Spring Natural Bodybuilding 1st place Middleweight

Micaela Mendez

Micaela’s role at Nutritional Frontier is to handle accounts payable and receivable, human resource management, travel and events coordinator, and healthcare administration. Micaela is a results-oriented individual with over 30 years of experience managing finances.  Before coming to Nutritional Frontiers she was the Controller for a hair transplant company for over 18 years.  She helped grow the business from one office in Pittsburgh to eight locations throughout the United States, Puerto Rico, Dubai, and London.

Micaela was born and raised in Pittsburgh.  She has two lovely teenagers, Tony & Marlo. Her family spends their spare time involved in lacrosse, volleyball, track, golf, basketball, and soccer.

Jim Steiner

Vice President of Operations


Jim Steiner's role as Vice President of Operations at Nutritional Frontiers is to oversee all aspects of operations including; quality control, quality assurance, research and development, fulfillment, product development and process improvements. Jim brings a vast amount of knowledge and experience to the NF team, with over 27 years in the Nutraceutical Industry and has worked for one the largest dietary supplement manufacturers in the world!

Jim was born and raised in Pittsburgh and currently resides in Freedom, PA with his wife Holly. He has 2 children and 7 lovely grandchildren. Outside of work, he is an avid fitness guru and motorcycle enthusiast.

Tracey Stroup ND, CNHP

Vice President of Marketing and Education

TraceyTracey Stroup has been in the health and wellness industry for over 25 years.  She has a B.S. in Exercise and Sports Science from the Pennsylvania State University with a minor in Nutrition. She has also continued her education taking courses in biochemistry, biology and food science. Tracey is a Certified Digestive Health Specialist from the Food Enzyme Institute. She once dreamed of going to medical school but turned down her acceptance to pursue a career in natural health. She completed her designation as a Naturopathic Doctor from Trinity School of Natural Health with additional courses as a Master Herbalist, Iridology and is a Certified Natural Health Professional.


Tracey’s career in Natural Health has been vast.  Her first career path was as a personal trainer and quickly advanced to Fitness Director of several gyms.  She eventually opened her own personal training studio from 2005 – 2012 where she employed three additional trainers with an average clientele of 200+ clients a week.  Upon attaining her natural health designation, Tracey became an instructor for her Alma Mater.  During that time she owned a successful natural health practice in her hometown utilizing the trilogy of health approach with each client: mind, body and spirit.  Within her practice she co-owned a juice bar and corporate wellness company. Tracey has been the Vice President of Operations for a natural health college establishing curriculum, partnerships with large supplement companies and creating natural health business management strategies for graduates of the program.  Tracey was recruited by a leading Biocommunication company as their Vice President of Operations where she designed practitioner software, educational concepts and marketing strategies to promote their software and brand.

The future is bright...

Tracey’s experience and education have now brought her to Nutritional Frontiers.  As our Chief Operating Officer, Tracey’s mission is to work with practitioners in the field to create educational opportunities beyond their scope of practice, provide a platform to share their expertise through our new division, Nutritional Frontiers University, and to teach the masses about the value of a foundational living. Tracey works directly with Nutritional Frontiers departments to provide guidance for better operations to enhance the customer experience. She is instrumental in creating new divisions to educate and provide wellness to the consumer populations.  Programs like the Nutritional Frontiers University, The 5R System and our new Corporate Wellness division are a few examples of programs introduced since her joining our team.

“I’m truly excited to be part of the Nutritional Frontiers team.  This is a company based on education, great products and wonderful people.  Together we can unify the industry of medical and natural health professionals under the brand of knowledge and the common goal to make the world healthy again.” Tracey

In Memory of

Dr. James Winer D.C.


WinerDr. James Winer was an international icon in natural healing with over 45 years in the field. Dr. Winer will be deeply missed and though he is gone, his years of hard work and dedication to natural health will live on through Nutritional Frontiers.

Doctor of Chiropractic, valedictorian, summa cum laude, Life University

Bachelor of Arts, with honors, Brandeis University
CPLF, University of Paris, France
High School Diploma, highest honors, Shaker Heights High School

Professional Experience:
- Director and owner, Winer Wellness Center A multi-disciplinary full-service natural health center with 8 health professionals.
- Health store President and Co-Founder of Nutritional Frontiers professional supplement company
- Director, National Health Project
- Organized some of the largest consumer-oriented natural health expos in the U.S.
- Convention Director, National Health Federation
- Education Director, Hippocrates Health Institute, San Diego, California
- Associate Director, Price-Pottenger Nutrition Research Foundation
- Instructor of Nutrition and Art History, Informal Program, University of Pittsburgh
- Instructor of Hatha Yoga, Community College of Allegheny County
- Instructor of Exercise, Senior Citizen Program, Allegheny County
- Supervisor, Hoffman Health Stores

Media Experience:
- Host of daily radio natural health programs for over thirty-eight years
- Author, Basic Nutrition Handbook
- Author, Get Well Audio Tape Series
- Contributing Editor and writer for various health and general publications
- Guest on many television and radio programs
- Friends with leading nationally-acclaimed health experts and researcher

Michael C. Gallagher C.L.E

Wellness Consultant

MikeGMike has a B.S. in Sports Management from Slippery Rock University graduating in 1991. He then worked as a sales rep for a wholesale supplement distributor called Achieve Total Fitness Inc. focusing on sports nutrition for 7 years, working with Health Food stores & gym owners, helping them build their business and educating them on the benefits supplements.Mike then worked for Metagenics for 5 years as a nutritional consultant working with licensed health care practitioners, educating them on different conditions, and how to implement nutrition & lifestyle changes to improve their patient conditions in the western Pa area.Mike currently works with Nutritional Frontiers and for the last 3 years had served as a valuable nutritional consultant. Mike takes pride and excels at educating professionals on the latest research, nutritional implementation, and lifestyle changes. Mike Gallagher has hosted several workshops throughout the mid-Atlantic area of the United States and has appeared on various radio shows for health and nutrition.

Rashid Coates M.B.A.

Wellness Consultant

RashidRashid Coates has been in the health and wellness industry for 11 years. He started his career working with one of the largest manufacturers of dietary supplements and medical foods in the United States. Here he honed his skills as one of the most educated and proficient sales representatives in the industry. Rashid has done numerous lectures covering various topics related to health and wellness in an attempt to educate many about the positives of natural supplements.

Michael Mastracci

Creative Art Director

MikeMMike was born and raised in Pittsburgh, PA. As an amateur and collegiate athlete, he has always found value in exercise and nutrition. He received his bachelor's degree in Graphic Design and graduated Cum Laude. Mike designs, produces and manages all marketing materials for Nutritional Frontiers and their various clients. He also works closely with private labeling clients for labeling and brand identity. Since joining Nutritional Frontiers Mike has seen the benefits of the industry and the positive impact it can have on peoples lives. As a designer and marketing employee, he feels it is necessary to continue creating a brand identity so more people can realize the benefits of natural health.


Candace Wilson

Health Education and Wellness Consultant

KansasCandace has a Bachelor of Science in Public Health and a minor in Gerontology from Slippery Rock University where she graduated in 2014. She was a 4-year member of the nationally ranked cheerleading program at the university where she experienced being a leader and a team member at the same time. Candace became a Certified Natural Health Professional through Trinity School of Natural Health, and is now the Nutritional Frontiers liaison for Trinity’s current and former students. She coordinates health education planning for wellness events as well as providing research education for our products and protocols. Her enthusiasm for natural health is apparent in her public presentations and her appearances on The Holistic Truth Radio show discussing the product line and ways to maintain a healthy lifestyle.

Zach Dorley

Purchasing Director

has a Bachelor of Science in Biology and a minor in Chemistry from Wheeling Jesuit University.
 At Nutritional Frontiers, Zach’s various roles include purchasing director, product development and management, and quality control.  While an undergraduate, Zach participated in research in aquaponics, in addition to testing antimicrobial activity in plant extracts from Fallopia japonica (Japanese Knotweed) against common bacterial strains.  Through this research, Zach has found a passion for natural health and has found value in exercise and nutrition.  In addition, Zach has a passion for helping others improve their overall quality of life through simple dietary and lifestyle changes.

Brady Perrucci

Operations Supervisor

Brady Perrucci has worked for Nutritional Frontiers for over 4 years. Brady is a Pittsburgh native and has been in the Natural Supplement business and worked with CEO Jamie Dorley and founder Dr. James Winer for over 10 years. With over 10 years of warehouse experience, Brady's various roles at Nutritional Frontiers include inventory management, overseeing the warehouse staff, shipping, and receiving. Brady enjoys spending his free time outdoors, either hiking or fishing.

Kim Droney 

Customer Service

KimCustomer service rep/sales, service, support, and private label liaison with attention to detail to insure customer satisfaction...22 years ago Kim's son developed crohn's disease which led her to seek out nutritional supplements and started her passion to search a natural route. She came upon talk radio shows featuring natural health leading her to her position with nutritional frontiers where she can promote the nutritional pathway. Born and raised in the south hills of Pittsburgh, Kim has volunteered over many years in numerous primary school committees, youth association committees, chairperson of fundraising committee and started a children's support group with the crohn's and colitis foundation. She enjoys working, biking, gardening, and cookouts with family and friends.


Kara Heinrich

Customer Service

KaraKara has over fifteen years of experience in customer service, inside sales and marketing activities in the retail and global transportation industries.

While raising her young children; she earned her 200 hour yoga instructor certification and currently enjoys teaching on weekends and incorporating the benefits of yoga and meditation into her daily routine. Kara is a graduate of Loyola University of Maryland; a Jesuit institution where the mission is to live a life of "Strong Truths Well Lived."

Kara's strengths are listening to clients and identifying opportunities to improve health and fortune.

Dr. Sari Cohen N.D.

Research Advisor

SariSari Cohen, ND obtained her Doctorate in Naturopathic Medicine from the Southwest College of Naturopathic Medicine. Her undergraduate degree was in Hebrew and Judaic Studies at Dartmouth College. Sari provides naturopathic care at the UPMC Center for Integrative Medicine in Shadyside to people of all ages with both acute and chronic diseases. The naturopathic modalities that Sari focuses on include nutrition, herbalism, nutritional supplementation, and homeopathy. She is an adjunct professor in the Integrative Health Studies at Chatham University. Sari relocated to Pittsburgh from New Hampshire, where she had founded a naturopathic clinic with 4 other colleagues. She is the author of the prize-winning article "Melatonin, Menstruation and the Moon" published in The Townsend Letter for Doctors and Patients.

Since 2010 Dr Cohen, ND has been doing research, technical writing and technical support for Nutritional Frontiers. Sari's passion in natural healing and her unique writing ability have resulted in the most popular educational tools available at Nutritional Frontiers.

Franne Berez, M.D., N.D.

FranneFranne Berez, MD, ND, is a physician who has specialized in the practice of integrative medicine for more than 30 years. Dr Berez graduated from the National College of Naturopathic Medicine in Seattle Washington in 1976 where she developed a deep respect for the body's innate healing ability and ways of enhancing the natural healing process. She continued her studies in one of the only combined allopathic and homeopathic medical schools at the Instituto Polytechnico Nacional in Mexico City. Dr Berez managed chronic and acute medical illnesses in both the hospital and village setting using both forms of medicine . She also dedicated a year of social service to a small community clinic working with an underserved population to complete her medical studies.

Dr Berez returned to the United States and her home town of Pittsburgh where she completed a family practice residency at Forbes Regional Family Practice in Monroeville, PA. Upon graduation she spent almost one year working in an urgicare center while she created a practice specializing in individualized integrative medicine. She focuses on creating action plans in partnership with her patients which assists then wellness in modification of lifestyle and nutrition.

Dr Berez still utilizes homeopathy as a catalyst for change in helping people heal and has worked directly with Nutritional Frontiers since its inception. She has been involved in research, product development and implementing formulations in her Squirrel Hill Family Wellness Center located in Pittsburgh, PA.


Roger Kendall Ph.D.

RodgerRoger V. Kendall, Ph.D., has worked for over 25 years in the field of Nutritional Research and Product Development in the health field. He is considered to be the leading expert in the biochemistry and therapeutic applications of DMG.

Dr. Kendall lectures widely , and is currently serving as Head of the Research Committee for NASC, National Animal Supplement Council. He has authored numerous articles in both peer reviewed journals and leading magazines on the therapeutic role of nutrients as immune modulators, antioxidants, and metabolic enhancers that promote healing and optimum health.Dr. Kendall holds a Ph.D. in organic biochemistry from Penn State University , and has held teaching positions at University of Bridgeport and Ambassador University. He presently holds seven U.S. Patents, 2 European Patents, six of them on DMG.